Corporate Culture

What is Corporate Culture?

Culture refers to an organization's values, beliefs, and behaviors. In general, it is concerned with beliefs and values on the basis of which people interpret experiences and behave, individually and in groups.

Cultural statements become operationalized when executives articulate and publish the values of their firm which provide patterns for how employees should behave.

Firms with strong cultures achieve higher results because employees sustain focus both on what to do and how to do it.

Vadim Kotelnikov

Corporate Culture: Surface, Middle and Deepest Levels

• Surface Level: At this level, culture is both enacted and reinforced through visible appearances and behaviors, such as physical layouts, dress codes, organizational structure, company policies, procedures and programs, and attitudes.
• Middle Level: Here, culture is manifested through our beliefs and values.
• Deepest Level: At this level, culture is manifested through basic assumptions - our long-learned, automatic responses and established opinions.

By Edgar Schein

Extraído de Corporate Culture
Achieving Higher Results Through Sustaining Employees' Focus on What To Do and How to Do It
By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited!, 1000ventures.com